2024 Asia International Business Expansion: Call for Entries Now Open
｜ Selection Objectives ｜
To expand the visibility of Taiwanese cultural and creative (C&C) brands and increase their access to international market channels, this year's program will lead brands to key Asian regions, including Tokyo, Hong Kong, and Penang. Activities will include diverse formats such as business exchanges, buyer matchmaking, procurement negotiations, and limited-time pop-up store sales, enabling brands to explore potential markets and secure international orders.
｜ Eligibility ｜
-
Taiwanese C&C businesses with self-created brands and legal business registration (primarily companies with physical C&C products) are welcome to apply. Experience in exporting is a strong plus. Products must be suitable for mass or small-batch production, possess a complete pricing structure, comply with product inspection standards, and have the capability to accept orders and manage shipments.
-
Taiwanese C&C brands that align with the objectives and focus of this expansion project may also be invited and nominated by the organizer.
｜ Application Period ｜
The expansion is divided into three major regions: Tokyo, Hong Kong, and Penang, with a unified submission deadline.
From now until 5:00 PM on Monday, April 22, 2024.
｜ Expansion Regions & Details ｜
| Region | Focus Products (Anticipated) | Expected Brands | Venue (Tentative) | Participation Fee (NTD) | Key Activities & Schedule (Tentative) |
| Tokyo / Eslite Spectrum Nihonbashi | "Style Accessories" (e.g., bags, jewelry), "Creative Stationery," and "Home Goods/General Merchandise" | 10 to 12 Taiwanese C&C Brands | Eslite Spectrum Nihonbashi | NT$20,000 (Full details in the Guidelines) |
Business Exchange: July 3 (Wed) – July 4 (Thu), 2024 Opening Press Conference: July 5 (Fri), 2024 Brand Event: July 6 (Sat), 2024 Pop-up Store Sales: July 5 (Fri) – August 4 (Sun), 2024 |
| Hong Kong / Eslite Stores | "Lifestyle Teas," "Packaged Gifts," and "Designer Goods" | 10 to 12+ Taiwanese C&C Brands | Eslite Stores, Hong Kong (Tentative) | NT$10,000 (Full details in the Guidelines) | Business Exchange & Pop-up Store Sales: September 16 – October 31, 2024 |
| Penang / Retail Channels | "Style Accessories" (e.g., bags, jewelry), "Creative Stationery," and "Home Goods/General Merchandise" | 10 to 12 Taiwanese C&C Brands | Penang Retail Channels (Tentative) | NT$5,000 (Full details in the Guidelines) | Business Exchange & Brand Event: Late July 2024 |
｜ Application Method ｜
All applications must be submitted online.
Application Link: https://reurl.cc/L4R3mX
(After completing the online form, please email the required supporting documents and provide a cloud link to the data. The application process is only complete upon submission of all required materials.)
｜ Application Guidelines ｜
The full guidelines are available for download via the cloud link (editable file provided).
| Role | Organization |
| Supervisor: | Department of Cultural Affairs, Taipei City Government |
| Host: | Taipei Culture Foundation |
| Executive Unit(s): | Taipei City Cultural and Creative Industry Support Plan, Songshan Cultural and Creative Park |