赤毛族/Chimoz
赤毛族是U&S叔叔與妹妹創作的圖像角色品牌,故事架構為因為地鐵工程到處都在挖馬路,路上都是一個洞一個洞的。長年住在地底下的赤毛族(Chimoz),是一群光著腳又留有手毛腳毛的精靈,經由這些洞跑到地面上,探索各種有趣的事物。赤毛族光著腳直接親近土地代表愛護世界,留有手毛腳毛保有與生俱來的特徵代表做自己,7 個赤毛族遊歷在每個充滿故事的地方,傳遞許多動人的故事。
●對於聯合國永續發展目標部分,在SDG11永續城鄉、SDG17夥伴關係方面,我們以(創作的赤毛族品牌理念)及(企業實際行動)來概述:
SDG11. 永續城鄉:建構具包容、安全、韌性及永續特質的城市與鄉村。
‧赤毛族品牌理念:在赤毛族的世界觀中,原本是住在地底下的角色,每個角色的機會平等,並主張消除歧視的法律、政策。
‧企業實際行動:在插畫創作的詮釋上,多以不同國家、地方文化結合角色創作,希望促進都市、郊區與城鄉之間的社經與環境的正面連結,在全球的文化的保護上,進一步努力。
SDG17. 夥伴關係:建立多元夥伴關係,協力促進永續願景。
‧赤毛族品牌理念:赤毛族會與不同插畫圖像或角色聯名合作,以智慧財產權概念來建立多元夥伴關係。
‧企業實際行動:近年來辦理國際型小型展會,邀請國內外藝術家參與,2017-2019在台灣辦理藝術家聯展及工作坊,每月固定辦理大稻埕街區導覽及工作坊,透過多邊合作輔助並提高在永續發展上的合作、分享知識、專業,以協助實現永續發展目標。
Roads are being dug up because of the underground MRT construction. Wherever you go, you can see holes on the ground. For years, the Chimoz, a group of barefooted elves with hairy hands and feet, dwelled beneath the earth. Now, they have come up through these holes to explore all kinds of interesting things. It was a long time ago since the Chimoz last visited the surface. Back then, they had met Taiwan’s indigenous tribes. Since both groups shared the idea of cherishing and protecting
the Earth, they became close friends. The indigenous peoples even helped name each member of the Chimoz.
There are seven members in the Chimoz family. There’s Tokola, who looks like a frog and loves adventure; Makapah has antlers on her head and holds the bow and arrow of Cupid; Kamay is always enthusiastic in helping others, which is.why he needs all six arms; Payci is working all the time and her mind is winded like clockwork; Olah thinks about his garden every day, so a flower grows on his head; Falo is an early bird with the spirit of a lion; and Fana, who looks like a duck,insists on wearing a protective mask to prevent himself from breathing in polluted air.
The Chimoz walk around barefoot, developing a close relationship with the earth. This is how they show their love to the world they live in. They have also kept the hairs on their hands and feet because they’re born this way. They aren’t ashamed of being themselves. The seven Chimoz travel to places full of stories and share their own touching tales.